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Honda Motor Company, Ltd. is a Japanese public multinational company that specializes in motor-driven technology products, including the Honda and Acura automobiles, Hondajet, and ASIMO robot. Soichiro Honda established the Technical Research Honda Institute in Hamamatsu in 1946 and launched the motorbike as his first product before founding the company in 1948.[1] It is currently headed by President and CEO, Takanobu Ito.